Linglong Tire chairman bags China’s top petrochemical industry award

Linglong, 16 January 2021, Zhaoyuan, – Wang Feng, Chairman of Shandong Linglong Tyre Co., Ltd. (Linglong Tire) was awarded by China Petroleum and Chemical Industry Federation and China Chemical Industry News (CCIN) as one of the ten top most influential leaders in the petrochemical industry in China, at an online award ceremony.

Li Shousheng, Secretary of the Party Committee and Chairman of China Petroleum and Chemical Industry Federation

Jin Yong, academician of the Chinese Academy of Engineering (first from left) Chen Changfeng (second from left), Executive Deputy Dean of School of Journalism and Communication, Tsinghua University, in the live broadcast room

Gu Xiulian, Vice Chairman of the Standing Committee of the 10th National People's Congress and Li Shousheng, Secretary and Chairman of the China Petroleum and Chemical Industry Federation, graced the ceremony and gave speeches. Jin Yong, professor of the Chinese Academy of Engineering, and Chen Changfeng, Executive Vice President of the School of Journalism and Communication of Tsinghua University shared their perspectives on corporate social responsibility and influential leaders that exhibited strong responsibility over the past one year across the industry.

At the ceremony, Wang Feng, Chairman and President of Linglong Tire, was awarded the esteemed title of Influential Leader in China's Petroleum and Chemical Industry in 2020 for his covid-19 aid initiatives. Linglong Tire won the Leading Brand in China Petroleum and Chemical Industry and 2020 China Petroleum and Chemical Industry Social Responsibility Leader awards.

Linglong Tire has demonstrated innovation, responsibility and resilience under Wang’s leadership, contributing to boosting the economy of the tire industry and improving commercial competitiveness, while demonstrating corporate social responsibility amidst covid-19. At the outset of the pandemic outbreak, Chairman Wang demonstrated agility on donating PPE goods to European countries, and mobilising local dealers in Hubei Province to provide free delivery services for Huo Shen Shan Hospital, a hospital built in response to the covid-19 over just a matter of days.

In February, Linglong Tire announced an additional investment of RMB two billion to complete the second phase of its Hubei factory. In the same period, the company swiftly set up a pandemic response center to curb the spreading of the pandemic within the organization, to ensure a safe work environment, job stability, and to help the employees better cope with the pandemic.

The launch of Jilin Linglong Tire project

Despite the pandemic crimping domestic economy and taking a toll on the production, Chairman Wang has shown no intention of compromising the commercial performance. In fact, early in April last year, Linglong Tire rolled out a ‘6 + 6’ strategy that focused on glocalization – strengthening the local production capacity in key markets while extending the global network. The new plant, in Changchun’s automotive economic zone with an estimated total investment of RMB4.89 bn (US$700 mn), is a vital component of Changchun City’s International Automotive City plan and an integral part of LingLong’s strategic global expansion plan.

Taking a digital-led approach, the company implemented a new retail online-to-offline platform lats year in March, resulting in a remarkable year-on-year growth of over 45% in the domestic retail market from Q2 to Q3, helping the business weather through the market slump during the pandemic.

Remarking on the future growth strategy, Chairman Wang emphasized on the importance of innovation, evolution, sustainability and digital transformation as part of the overall plan to catalyst Linglong Tire into a world-class brand with global competitiveness, as well as to set the standard of management, product R&D, and production in the entire petroleum and chemical industry.

Chairman Wang Feng at the "Ernst & Young Entrepreneur Award" ceremony

Wang Feng’s recent personal awards, such as ‘Ernst & Young Entrepreneur Of The Year Award 2020 China’ and ‘2020 New Era Chinese Economic Outstanding Individual’ encapsulates Linglong’s testament to forging an increasingly formidable global presence and to be a technology-oriented tire manufacturer with world-class technology, management and brand influence.